Welcome to Hennessy MyWay 2024!

What is

Take part by creating a sustainable cocktail and present it with a unique serving ritual and your personal flair via video submission!

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Cocktail Entry Guidelines

  • Hennessy must be the key ingredient:  showcase the complexity and versatility of Hennessy V.S, or Hennessy V.S.O.P

  • You must specify a name for your recipe. (not including any copyrighted or trademarked material, any profanity or derogatory language). You may use the Hennessy brand in the name.
  • The ingredients must be expressed in Ounces or Milliliters with dashes and drops being the smallest quantities. Preparation and mixing instructions must be included with your recipe. Specify the glassware to be used for serving.
  • No hazardous materials such as tobacco, CBD, THC or activated charcoal may be used.
  • Your cocktail ritual and the sustainability aspect of your drink will be asked for in the entry form.
  • In addition to the option to upload your video through the submission form, all participants are invited to showcase their #HennessyMyWay creations via their social channels.

The top 50 bartenders will receive :

✓1,000 €
✓Bottle of Hennessy X.O 
✓The chance to compete for the top 10 by taking on a new challenge. 

The top 10 positions will be invited to Paris & Cognac in October for a live Global final

Top 3 bartenders, receive a Rare Cognac Blend, and Trophy

About the Challenge

Judging Criteria

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NOTE: We do not judge the production quality of video; the video is only to show us your ritual and cocktail appearance.

Submission Specs

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How to Make Your Entry Shine

Looking for some tips on how to make your submission stand out?

View the top 10 from 2023 below! (organized in no specific order)

Timothée Nicolas - France

Rizky Ramdhani Razak - Indonesia

Léa Colla - France

Kazunori Shizuya - Japan

Devi Singh - India

Shuji Akiya - Japan

Manoj Nandakumar- India

Daichi Takahashi - Japan

Mohan Basnet - India

Christopher Gonzales - Philippines

Terms & Conditions

– Must be legal drinking age or older in your country to enter or win. 

– Participants must work actively in the hospitality industry.

– No purchase is necessary to participate in the contest. 

– The Contest is void where prohibited or restricted by law.  


By entering, you agree to the Terms and Conditions, full list available here.

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